You should never underestimate the importance of logo design. A great logo will instill trust, lead to brand recognition and communicate purpose. In short, your logo will stand for everything that your business and brand are trying to create.
Though, the sad state of affairs is that there are still too many businesses that do not pay the necessary attention to their logos. Luckily with the help of these six simple steps, any business can boast a compelling logo design.
Answer the 4 Ws
Before you can start the logo design process, you need to have a clear picture of who you are, which products or services you are providing and why, who your target market is and where you are situated. Though, this is not the challenging part. The challenge is to represent your brand’s goal and soul in just one image.
Encapsulate the identity of your business
What makes you unique? What is your unique selling proposition? What is your purpose? Let these questions guide you while you are selecting a style. In short, you want to end up with a unique logo that fits in with your industry.
Select the right colour
A broad guideline is that your logo design should have three colours at the most. However, double-check that it looks just as amazing in black and white.
After you have narrowed it down to a few possible colour schemes, consider the possible subconscious messages that it can communicate and select the colour scheme that will complement your brand’s mood the best. The importance of colour theory in logo design cannot be emphasised enough. So, do not fall into the trap of simply selecting a colour because you think it will look pretty.
Pick the right size
At the beginning of the design process, you do not know for sure where your logo will be used. The solution is easy – design your logo so that it is versatile. This way you will be able use it on a billboard next to a busy road or on your company’s letterhead without any issues.
Be willing to pay more for an original design
When it comes to logo design, one golden rule is not to cut corners (that is both literally as well as figuratively). There are many reasons why you shouldn’t go cheap on your logo design, but the biggest concern is that you could end up with a second-rate copy of another brand’s logo.
Needless to say, if this happens you might end up having to pay your lawyer too. So, to make sure that only your logo designer sends you an invoice, make sure that the images that you incorporate into your design are not protected by copyright.
According to The 4 Fundamentals of Great Logo Design the best logos use flat shapes and bold lines as these elements will ensure that your logo does not become too busy. Also, by keeping your logo design simple it will be much easier to adjust its size. This means that if you have to reduce it to a smaller size, your detail will not disappear.