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By limiting questions to those that are frequently asked AND that have a very narrow focus (to reduce users having to sort through lots of content), you create more effective FAQs. Common user-centered methodologies employed during both IA and content planning include user-task analysis , content audits, personas , user observations, and analysis of call center data and web analytics.

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It should have a combination of fantastic design with great content, that will keep the target audience hooked, make them refer the site to people they know, and make them come back for more. One of the strongest indicators of experience and quality work is if a researcher has been hired by the same client for more than one project over time.web design company